In the film, Glengarry Glen Ross, a top salesman, played by actor Alec Baldwin, is sent to a remote office to shake up the salesforce. “ABC—Always be closing,” he tells them. Among other things. Good advice, but not always so easy to put into practice. The problems come when the sales professional either can’t get over the psychological hump of asking for the sale, can’t drive to a close in a way that benefits the prospect, or fails to close in a way that leads to a long-term, win-win relationship between your organization and your customer. This course teaches your sales team how to define closing, recognize and respond effectively to buying signals, use trial closes successfully, choose the right closing technique for each sales interaction, make the most of customer interactions that don’t result in a sale, avoid common closing mistakes, and follow up effectively to preserve the sales relationship
You can also join this program via the mobile app.
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