Brand Manager Take ownership of our brand and evaluate its market position. Provide the creative vision and mission for our brand. Develop brand strategies into creative brand plans and new brand market strategies. Assess insights into our brand target audiences. Make a report of consumer behavior accordingly. Develop performance specifications such as sales estimates and cost and benefit parameters. Monitor the marketing trends on a regular basis and report the same to our product development team. Provide suggestions to executive management for the marketing strategies of our brand. Measure execution of all marketing campaigns against KPI. Mentor and guide the marketing team to get the best from them. Screen market trends, research consumer markets and competitor activities. Recognize opportunities for the growth of our brand. Report key issues and take action to resolve them. Manage marketing activities and comply them with product line strategy. Monitor buyer responses and product distribution. Devise campaigns that engage, inform and motivate the audience on social media. Adjust the image of our brand around our organization’s goals.