CRM Director Maintain and strengthen relationships with the clients. Make sure that the sales strategies generate day to day active sales. Form and implement the latest marketing techniques to attract new customers and increase customer engagement. Implement precise marketing tactics to retain existing clients. Plan and manage multi-channel marketing campaigns. Make strategies to respond to the customer’s queries. Follow and practice the latest market trends that will lead to the development of CRM systems. Assess and finalize CRM software to meet business needs.