Marketing Analyst Conducting market research and providing valuable insights Forecasting market trends and identifying new opportunities for the brand Determining the brand’s market reach and its audience Updating marketing plans and strategies based on the campaign’s ROI Analyzing marketing metrics and tracking KPIs using tools like Scoro and Datapine Designing consumer surveys, questionnaires, and polls Preparing accurate reports on conversion rates, leads, and sales Converting complex data into understandable texts, graphics, and social media engagement Developing and managing the marketing budget in coordination with the Marketing Manager and the team Ascertaining marketing goals as per client’s feedback and requirements Offering insights on the product potential and marketing opportunities Developing sales strategies and helping the company understand consumer behavior Evaluating consumer demographics and identifying ways to acquire new customers Tracking monetary investments in advertising and marketing Analyzing competitors and their tactics Working closely with the Sales and Marketing team to evaluate the effectiveness of marketing campaigns Guiding the company when launching new products or services in the market