Email Marketing Specialist Generating leads and increasing subscriber count via effective email marketing campaigns Ensuring email templates are user and screen friendly Conducting grammar, spelling and readability checks before sending emails Communicating with the Graphic Designers to create visuals and graphics supporting the email content Maintaining a detailed list of email addresses and filtering those that are no longer in use Responding and following up on potential clients Developing digital ads along with the Content Marketing team Monitoring and reviewing campaign results Ensuring all emails have an appropriate CTA Maintaining a clear and persuasive tone in all marketing/promotional emails Coordinating with the Email Marketing Manager to generate report on campaign sales Writing engaging press releases and newsletters Reviewing campaign effectiveness via statistical analysis Conducting market research to evaluate consumer behaviour Sending email drafts to the Content team for review Using email marketing automation tools like Mailchimp, Sendinblue to schedule emails Communicating with the Digital Marketing team to make improvements to campaigns Generating sales revenue report in coordination with the Sales team Ensuring all emails abide to the industry standards and regulations Tracking email marketing KPIs and lead generation activities Maintaining accurate and detailed documentation of all email marketing campaigns