SEO Analyst Develop and implement SEO goals for the organization. Lead keyword research utilizing different tools (e.g. Keyword Planner, Moz, etc.) Perform competitive analysis and distinguish gaps in our content. Identify areas in our website design which needs improvement. Refresh old content and add effective calls to action (CTAs) to enhance client commitment. Track essential SEO metrics including organic traffic, conversion rates and time spent on page. Monitor day to day actions in web analytics. Provide details regarding performance metrics contrasting them with our SEO objectives and benchmarking information. Actualize third-party referencing systems and link building strategies. Oversee backlinks to build online expert authority. Screen and monitor paid search campaigns. Work in collaboration with the entire Digital Marketing team. Take into consideration SEO techniques and remain fully informed regarding new tools and practices