Search Engine Marketing (SEM) Specialist Developing new and innovative SEM strategies for the organization. Planning and implementing digital marketing campaigns on various platforms such as Google, Yahoo, Bing, and similar. Managing the paid search marketing campaigns and other paid advertising campaigns. Ensuring the organization’s goals and objectives are met. Analyzing data and insights to improve ROI. Performing detailed keyword research and customer trends. Monitoring clicks, redirects, and bounce rates. Generating heatmaps to analyze consumer behavior on the website Suggesting improvement in the marketing campaign and make necessary changes if required. Optimizing the landing pages along with the Web Development Team. Preparing SEM reports on a monthly basis and presenting it. Staying up to date with the new advertising trends and PPC strategies.