People who subscribe to magazines and newspapers do so for a reason — they believe the information contained in the publication is accurate, credible and provides them with some benefit. Being featured  in these mediums increases your brand's public perception, because they associate your brand's name with the publication's name. There's a reason businesspeople want to be on Forbes magazine so much: It's an incredibly prestigious magazine. The same things apply to Entrepreneur magazine or the Wall Street Journal.

 

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